![]() ![]() The methods used to this research were survey method with questionnaires. This research also aims to determine the level of consumer satisfaction to marketing mix. The research was carried out to determine the profile and consumer. Consumer preferences aims to find out the level of consumer acceptability of a product. Burak is a relatively new product in the society, therefore, consumer preferences research of this product is needed for its development. Read moreīurak is a fruit salad dressing that producing packaged of Small, Medium Enterprises in Banda Aceh. Keywords: financial literacy, environmental literacy, web-based learning media, student consumption behavior. In addition, the effectiveness test shows that, web-based teaching materials have good effectiveness.The conclusion is that web-based teaching materials are valid, practical, and effective, so that they can be used in the learning process in the classroom to improve the competencies students must master, namely financial literacy and environmental literacy in terms of student consumption behavior. The results of practicality tests on 20 students have been considered practical. The results of the study note that, the validity test of teaching materials was developed and carried out by three validators, the results showed that this web-based economic teaching material was valid.Assessment based on respondents' opinions on web-based teaching materials shows a positive response. namely to produce learning media that are developed based on a valid, practical, and effective.The research method used in this research is research and development (R&D). One of the roles of education in the digital era, where all information can be obtained easily through existing facilities on smartphones / androids owned by students, then in an effort to improve financial literacy and student environment is expected to be achieved through web-based learning with the subject matter of scarcity theory and theory of consumer behavior. The study has great managerial implications as managers can use these results to develop the pricing and promotional strategies in order to attract and retain loyal customer base. Moreover, the result show that high perceived service/product quality results in strong brand associations that further lead to brand loyalty. However, non-monetary promotions have significant impact only at the later stage of loyalty. This is due to the fact that monetary promotions impact brand loyalty positively only when customers are satisfied with the product and have strong brand associations. Brand association and perceived service/product quality mediates the relationship between monetary sales promotion and Brand Loyalty. The results show that monetary promotions have positive significant impact on brand loyalty. A survey of 200 respondents was conducted to study the relationship between variables and SPSS, Amos, confirmatory factor analysis and path analysis was used to get the results. Sales promotions are the independent variable, perceived service/ product quality and brand association are mediating variables and brand loyalty is the dependent variable. In this research, the impact of variables including perceived service/product quality, brand association and sales promotions on brand loyalty is investigated. Ĭompetition, increased consumer spending and more information exposure has made brand loyalty a key of success in today’s business world. Upaya BMT Maslahah Sidogiri Pasuruan dalam membangun perilaku konsumtif kepada konsumen BMT Maslahah dengan mendekatkan pelayanan kepada masyarakat, meningkatkan rasio pengawas dan disiplin pengawasan serta mengembangkan beberapa produk sesuai dengan kebutuhan masyarakat, serta penguatan Sumber Daya Manusia (SDM). Pemahaman dan sikap positif terhadap produk BMT Maslahah dilandasi oleh motif kebutuhan sehari-hari dan pengembangan usaha, disamping penerimaan nilai-nilai shariah berupa keberkahan dan keadilan ekonomi saat menggunakan produk BMT Maslahah. Hasil penelitian menunjukkan bahwa perilaku konsumen BMT Maslahah positif dalam penggunaan produk BMT Maslahah. Mesti secara kuantitatif telah terjadi peningkatan jumlah konsumen, BMT Maslahah belum melakukan identifikasi khusus terkait perilaku audience yang berpotensi menjadi tantangan di masa depan.penelitian ini menggunakan pendekatan kualitatif, yaitu análisis deskriptif dan Interpretative Structural Modeling (ISM). BMT Maslahah (BMTM) Sidogiri Pasuruan merupakan salah satu Lembaga Keuangan Mikro Sharia (LKMS) yang menyediakan jasa keuangan yang berbasis sharia yang tidak lepas dari persepsi dan penilaian calon konsumen yang menggunakan produknya. Perilaku Konsumen Lembaga Keuangan Mikro Sharia (LKMS)memiliki keunikan tersendiri terkait keputusan pemanfaatan produk jika dikaikan dengan lembaga keuangan sharia dan konvensional. ![]()
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